Campaign Assets

Chile Launches New Social Media
Contest, #ChileIsBackChallenge, in
the United States, Spain and Brazil

The four final winners will win an all-expenses paid trip to Chile in 2022.
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Dec. 10, 2022- Chile’s tourism board announced today a new social media campaign that invites Instagram users to share a photo of the time they felt most adventurous for a chance to win an all-expenses-paid trip to visit Chile. The campaign, #ChileisBackChallenge, has launched in the United States, Spain and Brazil and will conclude with the selection of the final winners on Jan. 10, 2022.

To enter, users are required to follow a series of simple steps:

1. Post a picture of the time they felt most adventurous to Instagram.
2. Use hashtag #ChileIsBackChallenge and tag @ChileTravel
3. Complete a brief online form at to finalize their submission.

The contest is designed to be interactive with contestants able to vote on all photos uploaded to the website. Five semi-finalists will be selected weekly based on the number of likes received on, their creativity and presentation of adventure. Semi-finalists will be announced weekly on Chile Travel’s official account.

The grand prize includes round-trip tickets to Chile for winners to see the country for themselves. They’ll begin a guided, week-long tour of Chile with accommodations in four-star hotels. In addition, they’ll be featured in a promotional video for Chile tourism, and their photos captured will be featured on official Chile tourism accounts.

Chile has vaccinated over 90 percent of its country’s residents and looks forward to welcoming back international tourists safely to experience its vast biodiversity. The country has won several tourism awards, including South America’s Best Adventure Tourism Destination 2021 in the World Travel Awards.

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